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What are people saying
This book is written by a CFO for CFOs, and at the same time it also provides valuable insides to Founders, Investors and other Professionals who interact with CFOs on a regular basis
| A Seasoned CFO’s Take The first time I joined a scale-up, I brought all my corporate finance experience with me, and most of it didn’t fit. Things moved faster than our spreadsheets, founders made gut calls that defied logic but somehow worked, and there was never enough time, structure, or clarity. Eventually I stopped trying to “fix” everything, and started focusing on what really drives scale, cash, data, people, and decision-making. That shift changed my role, my team, and how the company saw finance. This book is for CFOs like that, smart, ambitious, and maybe a little overwhelmed, who want to lead with impact, not just keep the books clean. |
A Founder’s Perspective At some point, usually around 30 people or €3 million ARR, you realise you can’t wing it any more. You need real numbers, real structure, and a finance person who gets your business. Not someone who slows you down, but someone who helps you move faster with more confidence. The right CFO doesn’t just run reports. They ask better questions. They challenge your optimism without killing your ambition. They turn chaos into clarity. If you're a CFO reading this: your founder probably needs you more than they say. This book will help you show up in the way they actually need. |
From a VC/PE Investor’s Lens We’ve backed dozens of companies. The difference between the ones that break through and the ones that break down? Often, it's finance. Not the sophistication of the Excel model, but the quality of decisions, the discipline in execution, and the ability to translate numbers into action. A great CFO doesn’t just protect downside. They unlock upside. They know when to raise, how to scale, when to say no, and when to say "we're not ready yet." They’re steady hands with commercial instincts. This book shows what that looks like in real life, not just in theory. If you’re in the CFO seat of a growing company, read it. Use it. And then do it your own way. |
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